1. Who We Are

This Privacy Policy explains how SKY AGRO LTD (“we”, “us”, “our”) collects, uses and protects personal data in connection with our website at sky-agro.com and our business activities.

Data Controller: SKY AGRO LTD, 1502, 30 Casson Square, London, SE1 7DY, United Kingdom

Company number: 15440197

Email: info@sky-agro.com

Telephone: +44 1327 828001

We are registered with the Information Commissioner’s Office (ICO); our ICO registration number is ZC242297. Our UK GDPR obligations are governed by the UK General Data Protection Regulation and the Data Protection Act 2018.

2. The Personal Data We Collect

Identity and contact data

Full name and job title
Company name and company registration number
Business address (billing and delivery)
Email address and telephone number

Order and transaction data

Details of goods ordered and order history
Invoice and payment records
Delivery instructions and records

Warranty and equipment data

Photographs, videos and descriptions of equipment submitted in connection with warranty claims
These may incidentally capture installation environments or, in some cases, individuals on site

Financial data

Bank account details (for credit account customers paying by bank transfer)
Credit assessment information (for trade account applications)

Note: Card payments are processed by our payment provider. We do not store full card details.

Technical and usage data

IP address, browser type and version
Pages visited, time and date of visits
Cookie identifiers (see our Cookie Policy)

Communications data

Records of emails, telephone calls and other correspondence with us

3. How We Collect Personal Data

Directly from you: when you create an account, place an order, contact us, apply for a credit account, or sign up for marketing communications.
Automatically: when you visit our website, through cookies and similar technologies.
From third parties: credit reference agencies and our logistics partners. Where a credit check is conducted in connection with a trade account application, we may share your information with one or more of the following credit reference agencies: Experian, Equifax, and Creditsafe. You will be informed of the specific agency used at the time of your application.

4. How We Use Your Personal Data and Our Legal Basis

Purpose	Legal Basis
Processing and fulfilling your orders	Performance of a contract (Art. 6(1)(b))
Managing your account and customer relationship	Performance of a contract (Art. 6(1)(b))
Sending order confirmations, invoices and delivery updates	Performance of a contract (Art. 6(1)(b))
Processing payments and managing credit accounts	Performance of a contract (Art. 6(1)(b))
Credit assessment for trade account applications	Legitimate interests (Art. 6(1)(f))
Complying with tax, accounting and legal obligations	Legal obligation (Art. 6(1)(c))
Preventing fraud and verifying business status	Legitimate interests (Art. 6(1)(f))
Improving our website and services	Legitimate interests (Art. 6(1)(f))
Sending marketing communications	Consent (Art. 6(1)(a)) – only where you have opted in
Responding to enquiries and complaints	Legitimate interests (Art. 6(1)(f))
Processing warranty claims and managing equipment records	Performance of a contract (Art. 6(1)(b))

Where we rely on legitimate interests as our legal basis, you may request further information about the balancing test we have carried out by contacting us at info@sky-agro.com.

5. Marketing Communications

5.1 We will only send you marketing emails or other promotional communications if you have given us your express consent to do so.

5.2 You may withdraw your consent at any time by clicking the unsubscribe link in any marketing email, or by contacting us at info@sky-agro.com.

5.3 Withdrawing consent does not affect the lawfulness of any processing carried out before withdrawal.

We do not sell your personal data to third parties. We may share your data with the following categories of recipients where necessary:

Payment processors – to process card payments and bank transfers securely.
Logistics and haulage companies – to arrange delivery of your orders.
Credit reference agencies – to assess creditworthiness for trade account applications.
IT and cloud service providers – hosting, email and website infrastructure providers.
Legal and professional advisors – solicitors, accountants and auditors.
Regulatory authorities and law enforcement – where required by law.

7. International Transfers

7.1 We primarily process personal data within the United Kingdom. Some of our third-party service providers transfer personal data to countries outside the UK, including the United States. Where such transfers occur, we ensure that appropriate safeguards are in place in accordance with UK GDPR, including standard contractual clauses approved by the ICO. For further information about our international transfer safeguards, please contact us at info@sky-agro.com.

7.2 For further information about our international transfer safeguards, please contact us at info@sky-agro.com.

8. Data Retention

Category	Retention Period
Order records and invoices	6 years from the end of the relevant tax year
Customer account data	Duration of the business relationship, plus 6 years
Credit account records	Duration of the credit relationship, plus 6 years
Marketing consent records	Until consent is withdrawn, plus 6 years (in line with ICO guidance)
Website usage and technical data	13 months (in line with ICO guidance on analytics)
Correspondence	6 years from the date of the last communication
Supplier and third-party contact data	Duration of the relationship, plus 6 years

9. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

Right of access – to request a copy of the personal data we hold about you.
Right to rectification – to request correction of inaccurate or incomplete data.
Right to erasure – to request deletion of your personal data in certain circumstances.
Right to restriction – to request that we restrict processing of your data.
Right to data portability – to receive your data in a structured, machine-readable format.
Right to object – to object to processing based on legitimate interests.
Right not to be subject to automated decision-making – we do not make solely automated decisions with legal effect.

To exercise any of these rights, please contact us at info@sky-agro.com. We will respond within one month of receiving your request.

10. Right to Complain

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

ICO address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Website: ico.org.uk

Telephone: 0303 123 1113

We would appreciate the opportunity to address your concerns before you contact the ICO. Please contact us in the first instance at info@sky-agro.com.

11. Cookies

We use cookies and similar tracking technologies on our website. For full details, please see our Cookie Policy.

12. Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, destruction or alteration. In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours. Where a breach is likely to result in a high risk to the rights and freedoms of affected individuals, we will also notify those individuals without undue delay, as required by UK GDPR.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Where changes are material, we will notify registered customers by email.

Privacy Policy